Website design and redesign, MelbourneWebsites built to
move your business.

Whether it is a new small business website or a redesign of an established one, the project is made from the same parts. What changes is how much of each your site needs.

• A page and content plan: who the site is for, what each page must do, and the enquiry it leads to.
• Design, mobile first.
• The build on the agreed platform.
• The enquiry route: forms, click-to-call, and where each enquiry lands.
• Search foundations: page titles and descriptions, headings, internal links and a sitemap.
• Measurement, set up with your consent choices.
• Migration of the content and URLs worth keeping, with redirects where addresses change.
• Handover: the accounts, their owners, and how to edit the parts you will look after.

Content responsibility is set in the scope. You may supply copy and photos, or we shape and write pages where that is agreed. Either way, you approve every service description and business claim before launch.

The platform is recommended once we know who will edit the site and what it must connect to.

Each project is quoted against an agreed scope: the pages and content, the assets you supply, any integrations, migration or online ordering, and who owns the site and its accounts afterwards. Where your current platform suits the work, we can improve it instead of starting again.

A redesign does not always mean starting again. Before we quote, we work out which job the site actually needs.

Before choosing between them, check whether people are not finding the site or are finding it and not enquiring. Where they are set up, analytics and Google Search Console (Google’s free report on how your site appears in search) usually show which. If few people are arriving, a new look on its own is unlikely to change that, and the scope should say so.

Before anything changes, we record the starting point: the pages that bring visits, enquiries or links from other sites, as far as those reports show them, plus the current URLs and the current enquiry route.

As part of an SEO review for Place of Hope Care, on 22 September 2026 and before any changes, we saved the raw HTML of three public pages. It held 18 malformed service and contact link occurrences and no H1 on any of the three. That was a small precheck, not a full SEO audit. The Search Console and analytics baseline is still being arranged, and no site change or search outcome is claimed.

The written scope sets the timetable, so no step has a fixed duration.

The domain should be registered to your business, and the scope records whose name it is in. Hosting, the login you use to edit the site, analytics, Search Console and any form or email service sit in accounts you control, or are listed at handover with who holds admin access. Our access is limited to what the scope needs and can be removed when the work ends.

Email usually runs on the same domain as the website, so the domain settings (DNS) that point to the site and to your mail are changed in a planned order, to avoid interrupting your mail during the move.

If a previous designer or host holds your domain or hosting, recovering access is written into the plan and the scope.

Photos and files on the site should be ones your business has the rights to use. Where the source or rights of an image are unclear, we check before it is used.

These are part of every new build or redesign.

What happens after someone presses send is planned as carefully as the pages.

The form asks for what your business needs in order to act, and nothing more. In our build for Tomiachi, the enquiry form starts with the kind of event, and a venue visit is one of the choices.

The enquiry should land somewhere your business controls. For Social CEO, a referral and profit-share partner, routing was configured from the Squarespace enquiry form into shared Sheets and Gmail, designed to log each new message and alert the team.

A submitted form is not a booking or a price. The confirmation message says what happens next, so nobody is left guessing.

Measurement respects the consent choices on the site. Form submissions and click-to-call are recorded as events. Where the current site has measurement in place, we record a baseline before launch so before and after can be compared. Where it does not, measurement starts at launch.

Sending the form into your CRM, booking or job tool can be part of the website scope. What happens next, such as follow-up after the enquiry arrives or keeping records in step across your systems, is scoped separately.

Websites for tradies and service businesses, from plumbers and electricians to builders and cleaners, have one job: let a customer on a phone see that you do the work they need, where they are, and how to reach you.

Before a customer calls or sends an enquiry, the site needs to show:

• The work you take on, in plain words: repairs, installations, maintenance, and whether that is residential, commercial or both.
• Where you work and when, with after-hours or emergency wording that matches what you actually offer.
• Your own job photos with a line on what was done, and any licence or registration numbers you must or want to show.
• A call button that stays in reach as the page scrolls, and a short quote request: job type, suburb, a few words about the job, photos if useful, preferred timing.

The quote request should reach the person who prices the job, not an inbox nobody checks during the day. Where the tool supports it, passing each enquiry into a job management tool such as ServiceM8 or Simpro can be quoted as part of the website scope. Our trades page covers how enquiries, job details and completion records connect.

Suburb pages earn their place only when there is something specific to say about the work there, not as a copy-pasted list.

A Google Business Profile can help customers find you in Maps and local results, but it has little room to explain each service, show job photos by type of work or take a detailed quote request. The website carries that detail. The two should show the same business name, phone number, hours and service area.

SynergAI is based in Melbourne, and two of the projects above are local: Tomiachi, an event venue in Tottenham, and VPG Melbourne, an architectural finishes business. For small business website design in Melbourne or anywhere else in Australia, you speak directly with Chris about the business and the proposed work, and the scope sets out who delivers each part.

If you are comparing web design in Melbourne, ask each designer the same things: what the scope includes, who will own the domain and accounts, where an enquiry lands, and what is checked before launch.

You do not need all of this for the first conversation. It is what makes the scope accurate.

• Your list of services, and the work you want more of.
• The enquiry you want the site to produce, and who handles it when it arrives.
• Logins or contacts for the current site, and who controls the domain, hosting and email.
• Pages and content that must stay, especially the ones customers use or that bring enquiries.
• Photos you have permission to use, plus your logo and brand files.
• Tools the site may need to connect to: booking, CRM, job management, payments.
• A nominated reviewer who approves the site before handover.

Bring what you have and we will work through the rest. Discuss the scope